In this episode, exhibition expert and CEO of Exhibition Mastery, Steve Lloyd, gives a masterclass on how companies can use exhibitions to build their brands and scale their lead generation, and some key mistakes to avoid.
KEY TAKEAWAYS FROM THIS EPISODE:
Exhibitions need planning unless your intention is to waste money.
Where else can you surround yourself with partners, customers and competitor intelligence?
If you can’t engage with foot traffic, you can’t influence them
Success at exhibitions is as much about the enthusiasm of the people manning your stand as it is about what you are there to promote
Only with a well-defined plan can your exhibition stand be successful
TODAY’S GUEST
Steve Lloyd is the founder and CEO of Exhibition Mastery, a UK based business incubation advisory company, which provides coaching training and consultancy to startups and small businesses in areas, including exhibition management, customer service, sales, through service, implementing and executing sales strategy, and project and change management. Steve’s passion is providing training and support to businesses of all sizes to successfully exhibit themselves at events, virtually and in-person to achieve their business objectives.
For more information, or to get in touch with Steve, check out:
Exhibition Mastery: https://exhibitionmastery.com
LinkedIn: https://www.linkedin.com/in/stevelloydexhibitionmastery/
Email: [email protected]
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy.
Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com
Website: https://simonlader.com/
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
