Episode 12 – Building Your Brand to Build Your Business with Marina Byezhanova

The Conference Room with Simon Lader
The Conference Room with Simon Lader
Episode 12 - Building Your Brand to Build Your Business with Marina Byezhanova

In this episode, personal brand expert and recruiter Marina Byezhanova discusses growing up in Soviet-era Ukraine and how a move to Canada changed her life. She explains how to build a personal brand and the benefits that this will bring to your business, and as a special bonus, she and Simon discuss the good, the bad and the ugly of the recruitment industry! 


  • Building a brand is about finding your voice
  • Focus on building your own thought leadership – organic growth will accelerate your SEO
  • Candidate experience is the key differentiator for hiring companies and recruitment firms
  • Companies need to conduct the same due diligence when selecting a recruiting firm as they would any other professional partner


Marina Byezhanova is a Soviet-born, Ukraine-raised, Canada-based entrepreneur whose mission is to scale the reach of people’s voices. Co-Founder of Pronexia, an HR and headhunting firm, as well as Founder of InfluenceHR and co-Founder of a personal branding agency Brand of a Leader, Marina has been quoted and referenced in such publications as Inc, Forbes.com, Fast Company, Success Magazine, Yahoo News and the Financial Post, and has spoken to audiences of entrepreneurs and business executives in North America, Asia, Europe, and the Middle East. Marina is a proud member of Entrepreneurs’ Organization and is presently the Canadian host of its global podcast Forum Confidential.

For more information, or to get in touch with Marina, check out:

LinkedIn: https://www.linkedin.com/in/bmarina/

Pronexia: https://pronexia.com/

Brand Of A Leader: https://www.brandofaleader.com/


Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. 

Get to know more about Simon at: 

Podcast: https://theconferenceroompodcast.com 

Website: https://simonlader.com/ 

Twitter: https://twitter.com/simonlader 

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader 

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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