In this episode, advertising agency CEO turned startup entrepreneur Lynn Power shares her story and experiences of building global brands including Gillette, AOL and L’Oreal, and how she has applied that knowledge to bootstrapping her own business, Masami. She shares some key strategies that anyone can apply when scaling their business with a zero marketing budget!
KEY TAKEAWAYS FROM THIS EPISODE:
- The same techniques that multi-billion-dollar businesses use are available to cash-strapped startups
- Take advantage of free and very low cost apps to engage with your customer base
- Knowing who your customer is and what impulses them to buy is half the battle – and costs nothing to learn
- Lynn shares her favorite apps and low cost tech, and a great reading recommendation
THIS WEEK’S GUEST
Lynn Power is a 30-year veteran of the advertising industry. She is the former CEO of J Walter Thompson NY turned entrepreneur. Her advertising career saw her oversee L’Oreal hair care including the launch of Natural Match and work for Preference, Feria, Couleur Experte, Excellence and Vive, featuring celebrities such as Eva Longoria, Heather Locklear, Andie MacDowell and Beyonce. She oversaw the launch of Gillette Venus, Gillette Skincare for Men, and Duracell Ultra and led the brand campaign for AOL. Lynn left the corporate world in 2018 and launched MASAMI, a clean premium haircare in February 2020, which she’s grown through her knowledge of what it takes to launch a business, brand positioning, and marketing with zero budget.
For more information, or to get in touch with Lynn, check out:
Masami Hair Care: www.lovemasami.com
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.
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