Episode 76 – The Importance Of Authenticity In Brand Building with Lori Konkler

The Conference Room with Simon Lader
The Conference Room with Simon Lader
Episode 76 - The Importance Of Authenticity In Brand Building with Lori Konkler

In this week’s episode, we welcome a business coach, Lori Konkler as she talks about making effort on building a brand effectively.


  • The formula for success
  • The common problems every business owner faced
  • Lessons that any entrepreneur can do


Lori Konkler is the CEO & founder behind The Xennial Traveler Company, a consulting business with one simple goal: helping her clients become confident business owners, inspirational leaders, and the “go-to” person in their field. Back in 2016, she ditched her 9-5 corporate job as a Director of Sales & Marketing for Aramark – a Fortune 500 – to seek out a new life of freedom working on her time, at her pace, on her terms from anywhere in the world. Since then, Lori has been riding the entrepreneurial roller coaster and taking notes along the way. She invested everything she had into making 4 online businesses successful while discovering the one formula that helped them thrive. Now through her elite coaching programs, marketing agency, and consulting services, she helps entrepreneurs step into the next level of their remote business growth.

For more information, or to get in touch with Lori, check out:

LinkedIn: linkedin.com/in/lorikonkler

Website: eventsinstcroix.com and thexennialtraveler.com/


Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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