In this episode, marketing and brand building expert Julie Seal-Gaustad shares her story and experiences from transitioning from her earlier teaching career to building her own marketing agency, and building brands for both startups and established companies. She shares some of the most important success-building techniques that businesses should follow as we emerge from the COVID-19 pandemic.
KEY TAKEAWAYS FROM THIS EPISODE:
- Your business is built on your brand, so protect and invest in it
- Omnichannel marketing is important,
- One method doesn’t fit all – different people want to be marketed to in different ways
- Make sure your branding is authentic – authenticity is the foundation of the like-know-trust customer journey
THIS WEEK’S GUEST
Julie Seal Gaustad is the founder and CEO of Mirus Agency and award-winning marketing and brand building agency based in San Diego. She has a BA in education and an MBA in communication studies, both from San Diego state and spent the last 15 years helping companies articulate the message to their customers.
Today, Mirus works with over 200 brands, executing over 700,000 events globally through memorable, personalized, and meaningful experiences for stronger engagements. Julie was recently named CEO of the year by business. Excellent form and awards, and received a women in leadership award from San Diego, East County chamber of commerce.
Her Website: https://mirus.agency/
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.
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