In this week’s episode, we welcome a leading design studio and brand strategy consultant Amanda Guerassio as she talks about the importance of strategic branding on one’s business.
KEY TAKEAWAYS FROM THIS EPISODE:
- Brand Strategy – what and how does it communicate to your business?
- Developing the design to make sure you’re in line with your core idea
- The connection between your target audience and your business
THIS WEEK’S GUEST
Amanda Guerassio is the founder and CEO of Studio Guerassio, a leading design studio and brand strategy consultancy based out of Austin, TX. She has been an independent designer for 15 years and received my BFA in Graphic Design in 2006. She believes that pretty design and strategic design aren’t mutually exclusive. Well-thought-out branding can start your business off on the right foot, or give it new life.
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Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.
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