In this week’s episode, Guy Powell, a video marketing strategist, shares how to make videos quick, simple, and impactful to scaling a business.
KEY TAKEAWAYS FROM THIS EPISODE:
- Consistency of activity and consistency in tracking.
- How do customers end up buying from you
- How to know when to shift your marketing investment
- Consumer purchase behavior, consumer media consumption behavior, and consumer media response behavior
- Targeting your ads is a matter of cost.
THIS WEEK’S GUEST
Guy Powell, the founder of ProRelevant Marketing Solutions, works with medium and large companies that face the ongoing challenge of consistently scaling their sales and their profits. He works with marketing teams who generate revenues ranging from $100M to $1B+ and understands marketing, consumer purchase, and media consumption behavior. He helps businesses understand the new rules of marketing to survive and thrive in today’s economic landscape, and helps them create systems to take their results to the next level. Guy is the author of “The Post-COVID Marketing Machine: Prepare Your Team to Win.
For more information, or to get in touch with Guy, check out:
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at: