In this week’s episode, we welcome Andy Larreategui, the CEO of Hardpoint Media and a microcontent strategist, as he talks about microcontent and how this trend is shaping social media.
KEY TAKEAWAYS FROM THIS EPISODE:
- What is Micro Content?
- How to start splitting content into micro contents.
- The Three Pillars of Micro Content
- Tips for people who aren’t necessarily comfortable being on camera.
- Top 3 tips to be successful in implementing micro-content.
THIS WEEK’S GUEST
Andy Larreategui is the CEO of Hardpoint Media and a microcontent strategist. He helps his clients identify ways to leverage micro content and use social channels to grow their brand and their business. He has a passion for creativity and the great outdoors, and as a creative junkie at heart, he has a mission to help at least one thousand entrepreneurs in the next year go viral by utilizing microcontent as a cornerstone in their broader marketing strategy and by leveraging proven SOPs that increased reach and scale client conversions.
For more information, or to get in touch with Andy, check out:
Simon Lader helped emerging, high-growth and established software vendors grow their sales and presales teams since I became a recruiter in 1997. He’s passionate about startups and early stage businesses, and how industry leaders grow their companies and develop world-class, high performing teams. I am an ex-pat Mancunian living in Las Vegas, I support Manchester United and probably drink a little too much single malt whiskey!
Get to know more about Simon at: